5 Great Ways To Promote Your Website

Website promotion can be a tricky obstacle for anyone who is new to this important process of marketing products, items, brands, etc. There is an infinite number of methods that can be used to efficiently promote any type of site on the internet. The following are just 5 ways of attracting attention to a brand, as well as obtaining targeted visitors:




1 – Social Media Marketing
One of the most effective methods used to promote anything online today, is through social media. Popular network sites such as Facebook, Twitter, Youtube and the newcomer Pinterest are excellent ways to direct traffic to any worthy website. The way this works is simple, and it uses the same idea of viral marketing: if something is funny, controversial, beauty and generally share-worthy then that is what people will do: share it. This could range from images or quotes, to stories and video clips. The source of entertainment can either be fully uploaded on these networking sites or a link to a website that displays the content. When a website link is shared by one person to people on their contact list, anyone else who shares it sends it to someone else who will potentially share it. This continues until the URL, image, video, news story, etc. have gone viral.

2 – Text and Graphic Adverts
Creating adverts through text and graphics is a great way to advertise anything. Some people react better with text and others through visual aids such as illustrations and posters. Placing banner ads on relevant websites is a method that has been used for many years because it works. Such adverts can also be published offline, on classifieds columns, newspaper advertisement spots and even broadcasted on the television during peak hours.

3 – Word of Mouth
One method that deserves more credit than it is given, is website promotion through word of mouth. If someone recommends a website to someone else, that person will most likely pay it a visit. The visitor can then decide any method they want to further market the site.

4 – Social Bookmarking
Social bookmarking a site is the method whereby a link with a story snippet is shared amongst individuals in the member’s contact list. Reddit, Stumbleupon, Digg, Delicious and Mister Wong are just a few examples of such services. Members can comment and further distribute bookmarks to other members for rating. The idea is to generally recommend URLs that provide news stories worth reading.

5 – Guest Blogging
Guest blogging is the method of promoting an URL by contributing content through publishers, specifically blogs, news sites and article directories. Blog posts should be of high quality that readers will find enlightening. That way, the author achieves some level of exposure and this encourages the link to be clicked on. The URL being promoted can be placed either on the body of the article or at the byline.